Off the Beach, Into the Distribution System
2022-06-17
20 cases move from the plant to the plane...
...carefully loaded one case at a time...
...wind direction? "CHECK"…
Ping! "Another 20 cases off the beach."
When the Bristol Bay season begins at our Coffee Point Seafoods plant on the Egegik River, the emails to the Sales Team in Seattle, come fast and furiously. Small prop planes land on the beach outside the plant to start another 20 cases of fresh sockeye into a well-oiled distribution system that will ultimately end up on consumers' plates in the lower 48. The process occurs multiple times each day in concert with our partners at Coastal Air and King Air.
Through mid-June we have shipped approximately 50,000 lbs. fresh off the beach and more coming.
Ping! "Another 20 cases off the beach."
